1/5/2024 0 Comments Equinox pricePlanet Fitness wants to be all-encompassing, and that shows in their pricing page too. “Judgment free” is a big component of Planet Fitness. The overall feel of the website is welcoming, aspirational, warm, and inviting. The homepage with “25¢ down, $10 a month” speaks volumes about what they're all about-accessibility. Planet Fitness is the Dunkin' Donuts of gymsĪt the other range of the spectrum we have Planet Fitness, a low-cost gym that is not shy at all about their pricing. When I got a discount, it seemed like it was coming from the rep, not a website It also lacks a certain personal touch that you expect from a high-end gym. Equinox wants to be exclusive, so offering discounts goes against this. Discounts can increase acquisition but at the cost of your brand. They have a ton of options on pricing, different regions, clubs, and features that you can sign up for but let the complexity of their system take over the pricing page. There are two aspects that drop the ball on the elegance that Equinox wants to convey: "I don't get luxury from this I don't get endless potential it's just like every other gym." The former has an ordinary feel that is not consistent with their identity as a brand: They have options for different regions or an “all-access” plan, but there's a big dissonance between the pricing page design and the rest of the website. They will also charge you a premium for that.īut head through to the pricing page and immediately all that exclusivity is lost. They will tap into your “endless potential” and make you a better person, a healthier and stronger individual, not just keep you in shape. They don't want this to be a regular gym for regular people. Exclusive means that it's not for everybody, and they make a strong point of that. They showcase this image strongly on their homepage, almost in an intimidating way. It wants to be your role model for your fitness goals. Cadillac Ranks High In J.D.Equinox is all about elegance and luxury in the gymĮquinox is the kind of gym that offers an exclusive touch.Chevy Malibu Falters In New IIHS Nighttime Pedestrian Braking Test August 31, 2022.Chevy Spark Recalled Over Hood Latch Corrosion August 31, 2022.Subscribe to GM Authority for more Chevy Equinox news, Chevy news, and around-the-clock GM news coverage. Under the skin is the GM D2 platform, with production taking place at the GM San Luis Potosí plant and GM Ramos Arizpe plant, both of which are located in Mexico. Peak output is rated at 170 horsepower at 5,600 rpm and 203 pound-feet of torque at 2,000 rpm, all of which is sent through the GM six-speed automatic transmission. Under the hood, the 2022 Chevy Equinox is available with just one engine option, specifically the turbocharged 1.5L I4 LYX gasoline engine. To note, the prices listed include the DFC, which is set at $1,395, per the first price increase that GM Authority reported in May:Īlthough the Chevy Equinox nameplate was originally slated to receive a refresh for the 2021 model year, complications arising from the COVID-19 pandemic delayed the refresh to the 2022 model year. Meanwhile, the most-expensive model is the Premier trim level with all-wheel drive, priced at $34,495.Ĭheck out the table below for a more complete breakdown of the current 2022 Chevy Equinox pricing, including the latest $250 price increase. As a result, the 2022 Chevy Equinox is now effectively $700 more expensive than when it first launched.Īs of this writing, the least-expensive 2022 Chevy Equinox model is the LS trim level with front-wheel drive, starting at $27,695. Now, the 2022 Chevy Equinox has received a third price increase, with GM applying an additional $250 to the MSRP for all trim levels and configurations. Then, earlier in July, GM Authority reported that the 2022 Chevy Equinox had received another price increase, with GM upping the crossover’s MSRP by $250, a change applied to all trim levels and configurations. Late this past May, GM Authority reported that the 2022 Chevy Equinox was effectively $200 more expensive as the result of an increase for the crossover’s destination freight charge (DFC), which got a bump from $1,195, up to $1,395. Now, however, the 2022 Chevy Equinox has received yet another price increase, its third in the last two months. The 2022 Chevy Equinox debuts a mid-cycle refresh, introducing several updates and changes for the exterior, interior, and powertrain as well.
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